I have done design work periodically for the University of South Alabama softball team over the years, and for the 2024 season they asked me to help design a social media campaign to encourage more fan engagement.
These designs included template files that their staff could get into and edit during the season
(Ex. "Jags Win" for final scores of games they won; "Final Score" for final scores of games they lost;
"Starting Lineup" to post the lineup before each game; "On Deck" to preview the next week's games; etc.).
They also asked me to create custom graphics during the season for certain milestones like Career Hits,
Single Season Home Runs, All-Conference Team members, etc., as well as Promotional Gameday graphics
like St. Patrick's Day, Military Appreciation Day, Senior Day, and reaching the NCAA postseason tournament.
Throughout the course of the season, we were able to see an increase of around 40% on Likes/Comments/Shares from the fanbase.
These designs included template files that their staff could get into and edit during the season
(Ex. "Jags Win" for final scores of games they won; "Final Score" for final scores of games they lost;
"Starting Lineup" to post the lineup before each game; "On Deck" to preview the next week's games; etc.).
They also asked me to create custom graphics during the season for certain milestones like Career Hits,
Single Season Home Runs, All-Conference Team members, etc., as well as Promotional Gameday graphics
like St. Patrick's Day, Military Appreciation Day, Senior Day, and reaching the NCAA postseason tournament.
Throughout the course of the season, we were able to see an increase of around 40% on Likes/Comments/Shares from the fanbase.
You can view the campaign on South Alabama's softball page on Facebook here:
