Gap
OHD, a globally recognized leader in workplace safety, occupational health, and industrial hygiene products in Birmingham, AL, approached me with a logo challenge for their upcoming new product launch: AeroFit. The device is engineered to make fit testing easier and faster for all respirators, including disposable N95s and elastomeric respirators. Simply put, if you wear a mask frequently for work, this device will test the fit of that mask to ensure it is protecting you the way it is designed to.
OHD wanted a mark that would fit nicely on the side of the device (size and shape was already set), but key to this particular project, and what set this product apart from others in this industry, was the technology behind it, which would feature lasers and particle testing. Those features needed to somehow be incorporated into the new logo.
You can see the original sketch idea that was sent to me, along with the final logo I created for OHD.
AeroFit Logo Case Study
OHD wrote a terrific summary and case study about our process of conceptualizing, iterating, and eventually finalizing the AeroFit logo for their new product launch. Click the button below to read it.
Gap
