Early in 2025, I had the opportunity to join the Marketing Department at Cadence Bank, and my design role involves creative production in multiple areas of design, including:
- print (ads, fliers, letters, signage)
- digital (website ads, social media graphics, eBooks, email templates)
- presentation decks
- logos and icons
- simple motion graphics
- apparel graphics
Working inside of existing brand guidelines is an exciting challenge to incorporate the necessary colors, shapes, graphics and text into multiple types of collateral, at varying sizes, all while ensuring each unique piece looks like it still belongs to the overall family of Cadence Bank products.
Because of the many types of platforms where Cadence Bank is able to reach their customers, I have been able to challenge myself by working in design mediums that I don't work in as often, like Adobe After Effects. I was asked to create a "Winter Tips" animation for social media to help drive customer attention to the Cadence website for tips on winterizing their home and automobiles to help save money. Using illustration and animation effects of my own, while blending them with components created by one of our other designers, the result below is a fun, eye-catching video to help stop the social media scroll, and pass along relevant information to customers.
And while these ads are simple in layout and execution, it is still enjoyable to continue growing in different areas of design like motion graphics, and digging deeper into programs like After Effects.
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