When OHD (Occupational Health Dynamics) asked me to help them create new banners for their upcoming trade shows, I knew we wanted to make sure we covered a few things:
One, we needed to maintain the brand standards that we had established the previous year while working through a logo "refresh" project. We nailed down primary and secondary colors for the company, as well as established fonts to use, and while it's ok to be creative on projects like this, we needed to make sure those recognizable brand elements for the company were present.
Two, we needed to use nice photography of people using the products. Often times, trade show displays are so device-heavy in an attempt to highlight the product, that it becomes less personal, and even intimidating to potential consumers. Showing photos of real people using a product greatly minimizes that, and helps your banner stand out from many of the others in attendance. Thankfully, OHD had access to quality photos from photo shoots hey had done.
Three, we needed to highlight features, and make the product look easy to use. I once read somewhere that people don't buy products, they buy emotions and/or solutions to problems. That makes sense, so it was important to try and elevate the company products to that level of being an easy solution to customer problems.
One, we needed to maintain the brand standards that we had established the previous year while working through a logo "refresh" project. We nailed down primary and secondary colors for the company, as well as established fonts to use, and while it's ok to be creative on projects like this, we needed to make sure those recognizable brand elements for the company were present.
Two, we needed to use nice photography of people using the products. Often times, trade show displays are so device-heavy in an attempt to highlight the product, that it becomes less personal, and even intimidating to potential consumers. Showing photos of real people using a product greatly minimizes that, and helps your banner stand out from many of the others in attendance. Thankfully, OHD had access to quality photos from photo shoots hey had done.
Three, we needed to highlight features, and make the product look easy to use. I once read somewhere that people don't buy products, they buy emotions and/or solutions to problems. That makes sense, so it was important to try and elevate the company products to that level of being an easy solution to customer problems.
OHD was thrilled with how the displays turned out once they arrived on site. It was clear that our banner stood out from the several other banners in attendance that weekend. Our logo was prominent and stood out from the others. The bright colors and photography drew attention to our banner immediately.
______________________________________________________________________________________
In some cases, we knew specifics about how the trade show booth would be setup, meaning what tables and product displays might interfere with a customer's ability to view the banner, so designs were adjusted to make certain images/text higher on the banners, or appear on certain sides of the banners. Specific images were used to appeal to certain attendees of the trade shows. We also were able to use a TV to play video content, so design choices and photography choices were made to accommodate that as well.
Gap
Gap
